WebSite markup names the site as an entity and is the carrier for the sitelinks search box.
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How this rule is weighted
- Importance
- 6 / 10
- How much this matters relative to other rules.
- Confidence
- SPECIFICATION
- A standard says so: HTML, WCAG, an RFC or Google's own documentation.
- Severity
- warning
- How the finding is presented when it fails.
- Scoring
- Counts
- A failure costs points in its category.
Impact is importance multiplied by the confidence tier’s weight — SPECIFICATION 1.0, RESEARCH 0.7, EMERGING 0.3, EXPERIMENTAL 0.1. Two rules backed by the same class of evidence therefore always carry the same weight, which is what makes the score reproducible rather than hand-tuned.
Questions about this rule
- Does SCHEMA_WEBSITE_EXISTS affect my score?
- Yes. It is an importance 6 rule at SPECIFICATION confidence, so a failure costs 6 × 1 points of impact in the Structured Data category before that category is normalised to 100.
- What does SPECIFICATION confidence mean?
- A standard says so: HTML, WCAG, an RFC or Google's own documentation. Confidence is a declared tier rather than a per-rule number, so every rule backed by the same class of evidence carries the same weight - which is what makes the score reproducible instead of hand-tuned.
- How do I check SCHEMA_WEBSITE_EXISTS on my own site?
- Paste your URL into the box above and it runs only this rule, usually in a couple of seconds. It is also included in the Structured Data checker and in a full scan.
Tags
- schema
- structured-data
Related Structured Data rules
- JSON-LD parses without errorsEvery <script type="application/ld+json"> block on the page must be syntactically valid JSON.SCHEMA_JSONLD_VALID
- Page declares structured dataStructured data is how a page states what it is in machine-readable terms. With none, search and answer engines must infer everything from prose.SCHEMA_ANY_PRESENT
- Organization schema presentThe site declares an Organization (or LocalBusiness) JSON-LD entity, which AI systems and search engines use to establish brand identity.SCHEMA_ORGANIZATION_EXISTS
- Article schema presentArticle markup is what makes a page eligible for rich article treatment and supplies its provenance.SCHEMA_ARTICLE_EXISTS
- BreadcrumbList schema presentBreadcrumb markup produces the hierarchy path shown in search results instead of a bare URL.SCHEMA_BREADCRUMB_EXISTS
- Organization logo declaredA declared logo is what search engines use for knowledge panel and brand presentation.SCHEMA_LOGO_PRESENT