AI & security
Whether AI answer engines can quote you, and attribute it
Answer engines do not send traffic for being crawled. They send it for being quotable - a passage that can be lifted, attributed and linked, rather than paraphrased into an answer that names nobody.
100 rules cover what makes that possible: FAQ and HowTo markup, headings phrased as the questions people actually ask, semantic landmarks so the main content is identifiable, declared authorship and publication dates, cited sources, and content structured in self-contained passages rather than one continuous argument.
Most of these are detection rules rather than requirements, and they are scored accordingly. There is no specification for how an answer engine picks a passage, so the rules that encode observed behaviour are declared EMERGING and are near-incapable of moving your score - reported because they are useful, weighted honestly because the evidence is young.
Why this matters
Ask ChatGPT, Perplexity or an AI Overview a question your site answers well, and it names someone else's page. Yours may hold the better answer; it is simply not shaped so a machine can lift one passage out of it and say where that passage came from. The visit you never received leaves no trace in your analytics, so nothing tells you it happened.
Nothing on the page pairs a question with its answer - no FAQPage markup, no heading phrased as the question someone actually typed. You find out the day you search your own term and read the box sitting above your own listing.
With no main landmark, the content an extractor sees includes your nav, cookie banner and footer; skip a heading level and a subsection reads as a sibling of its own parent. When a quote does appear, it is the wrong sentence, or it belongs to the section above.
No declared author, no publication or modified date, no machine-readable time element, no sources section - nothing for a passage to be attributed to. Your phrasing comes back inside an answer that links to nobody.
Ninety-two of these checks are declared informational and are excluded from the score outright, whatever they find. For the eight that count, weight is not chosen rule by rule: each declares a confidence tier, and one shared function turns that tier into a multiplier you can read for yourself.
The composite question-and-answer check is a rollup over the FAQ-markup and question-heading rules: both still run and still show their own result, but their impact is removed from the score so a single gap is not penalised twice. The report names every rule it excluded.
Every status comes from a deterministic rule read off the rendered page, so the same page scores the same twice; where an AI explanation appears it is labelled as prose and cannot change a status or a score. Findings link the standard they rest on, and these 100 checks run inside the same free audit as the other 886 - no account.
This check runs on its own here, and as part of the full audit alongside the other 985 rules. Either way the findings carry their evidence and their citation, and the report is never published or kept.
Being crawlable is not being quotable. An assistant has to bound a claim and attribute it, and these five things are what let it.
Phrase headings as the question the section answers, so the match is explicit rather than inferred.
Answer the question in the first sentence under the heading, then elaborate. A buried answer is one an engine cannot bound.
Add FAQPage or HowTo structured data where the content genuinely is a set of questions or a sequence of steps.
Put a named author and a visible published or modified date on the page, so there is something to cite.
Use semantic landmarks — header, nav, main, article, footer — so the answer can be separated from the navigation and the cookie notice.
Just the domain is enough — example.com, with or without the https. No account, no card, no crawl of your whole site.
Your page opens in a real browser and JavaScript runs to completion, so what gets audited is the page a person actually sees — not the raw HTML your server sent. A screenshot comes back with the report as evidence of exactly what we measured.
Up to 986 checks run against that rendered page. Each finding names the rule, quotes the evidence found on your page, cites the public specification behind it, and says what to change. Nothing is a judgement call — run it twice on an unchanged page and the score is identical.
Named because provenance is the product. Every finding in your report says which of these produced it, so you can check the reasoning rather than take a score on faith.
This page answers these searches too — they are the same job, so they share one page rather than being split across near-identical ones:
No signup, no credit card. Quick answers in seconds; a full audit takes about a minute.
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